The challengeNova had a banking license, a waitlist of 40,000 people, and a brand that looked like a spreadsheet. They needed an identity and an app that made personal finance feel personal - in time for a public launch twelve weeks out.
The outcomeA warm, editorial identity, a design system covering 220+ app screens, and a launch film that did the rounds. Nova onboarded 18,000 customers in week one and now ships product without us - which was the point.
